Frequently Asked Questions


This CAES brand style guide offers practical guidance for brand and logo use, visual design, messaging and tone — empowering communicators across the college to present our work with accuracy, credibility and confidence. For information on strategic messaging, access to design templates, interactive social media toolkits and more, please visit the college's brand style guide at brand.caes.uga.edu.


  • We've created a strategic messaging framework to help tell the comprehensive story of CAES. This information is available on the CAES brand style guide.

  • When a crisis strikes an organization, one of the most important elements of the response is how the organization communicates internally and externally. Internal communication is crucial to the success of the response. How an organization communicates externally can be a determining factor in how an organization survives a crisis and the future of the organization to continue to function effectively.

    The CAES Crisis Communication Plan provides policies and procedures for coordinating communication within the college and the university, and between the university, the media and the public in the event of an emergency or controversial issue. Emergencies may include fires, bomb threats, natural disasters, accidents or major crimes. Controversial issues may include police investigations, protests or other situations that demand a public response, but may not demand an immediate outside reaction.

  • You can read more about reaching your target audiences through the use of the CAES brand tone in the CAES brand writing guide. Need help with something specific? Submit a project request for marketing support.

  • Explore the full array of marketing tools on the CAES brand website. Don't see what you're looking for? Submit a project request.

  • You can download the CAES, Extension and all CAES sub-unit logos on the CAES brand website.

  • CAES- and Extension-branded templates are available for download on the CAES brand website.

  • For a detailed guide on merchandise ordering, see the merchandise ordering guide on the CAES brand website. For ready-to-print banner and signs downloads and customizable Extension banner templates, see the templates section of the CAES brand website.