Mission, Vision and Purpose

Mission: To empower Georgia’s agricultural and environmental science progress through compelling storytelling, innovative marketing and strategic communications that position UGA CAES and UGA Extension as national and international leaders in education, research and community outreach.

Purpose: To connect communities, industry and legislators with UGA CAES and UGA Extension’s world-class research, transformative education and accessible solutions that inspire sustainable growth and resilience across Georgia and beyond.

Vision: To be known as leaders in strategic, innovative communications that elevate the impact of UGA CAES and UGA Extension, inspire trust in the research provided and the people behind it, and advance the land-grant mission across Georgia and beyond.

OMC Team Values

Excellence and Accountability

We are committed to high standards, holding ourselves accountable to each team member to deliver consistent, creative, and impactful results that contribute to UGA CAES's vision of excellence.

Innovation and Adaptability

We embrace forward-thinking approaches and adapt quickly to change. We face everyday challenges and unforeseen setbacks with resilience, ensuring our strategies remain relevant and impactful in a dynamic digital and creative landscape.

Integrity and Trust

We build authentic connections and communicate transparently, fostering trust and credibility with our teammates, UGA colleagues, and external partners, while representing UGA CAES and UGA Extension with integrity to all audiences.

Collaboration and Inclusion

We collaborate with respect across disciplines and networks, honoring a broad range of perspectives to create accessible content that resonates with communities across Georgia and beyond.

Empathy and Service

We listen deeply to our audiences and team members and approach our work with empathy, tailoring our messaging to support the needs and aspirations of the communities we serve.