How often should I update my account?
Adding new posts to a page too often can be just as bad as never updating it. People do not appreciate having their social space being bombarded with updates. A good rule of thumb is to post when you have something valuable to share, which should be at least two or three times a week (otherwise social media may not be for you). A reasonable balance is:
- Facebook page—One time per day, up to five or six days a week.
- Facebook group—As needed, but more than four times a week may be too much. The key is to encourage engagement between group members.
- Twitter account—As frequently as you would like, but at least once per day, every day if possible.
- YouTube video channel—When you have new content (preferably a minimum of once or twice a month).
- A blog—Once a week or every two weeks.
Feel out your audience. Depending on their level of interaction, you may need to post more or less. You can even ask them how often they want to see new content. If your posts are not time sensitive, you should space them out by scheduling them in advance. Contact the CAES OMC for more guidance.
Even if you are only posting once a week, you should still check your account daily to monitor and reply to comments.
What should I post about?
Use social media to post event info, educational info and pictures. When posting information regarding minors, do not disclose all the event details. Leave some information out so people will have to contact you to learn more. Do not tag minors in pictures.
You can also share links to websites, articles and publications. Another idea is to share posts from other accounts.
Try to keep text short and to the point.
How can I make my social media effort successful?
In general, you can help your account succeed by:
- Taking time to think about your strategy.
- Posting relevant information your audience wants to see (ask them if you don't know).
- Asking questions to start conversations/solicit feedback.
- Monitoring Web stats to see what people are looking at.
- Being a real person.
Many articles have been written online about how to successfully engage through social media. We encourage you to do some research, but you may have to try several things before you find what works best with your audience.
What are some dangers to be aware of?
Chances that you'll run into trouble using social media increase if the person managing your page:
- Does not monitor the page daily.
- Has inappropriate content on his/her personal page.
- Frames their personal opinions as opinions of the college.
- Argues with commenters.
- Has no plan for dealing with problems.
Be aware of online privacy concerns, especially for minors. Also, be sure you have a plan for handling accusatory comments or individuals who want to attack the organization and/or other users.
What if there are problems?
View the the UGA social engagement and moderation guide for guidance on how to handle issues you are likely to encounter. Contact OMC if the issue cannot be resolved.
How can I tell if my social media efforts are working?
Most social media platforms have detailed analytics and statistics available to help you gauge how your content and pages are performing. View Facebook Insights, Twitter Analytics and Instagram Insights for this information. If your followers are interacting with you online, keep up the good work!
Useful Tools and Apps
- Hootsuite - a free app that can be used to schedule across platforms to make scheduling easier. A free account will allow you to post to three social media accounts and you can schedule up to 30 posts.
- Linktree - a free app that allows you to include multiple links in your bio on Instagram.
- Canva - design program to create professional looking content.
- Content management: Asana, Airtable and Trello are great ways to manage ideas, posts and assets. You can also use a spreadsheet or Google doc.