Video Production

Production guide

Want to create a video but not sure where to begin? This information is meant to introduce you the planning process for producing your own videos. 

Step 1: Plan

  • Define your idea - is a video the best way to promote your content
  • Determine if your video is promotional or educational - this will determine your accessibility needs for 508 compliance
  • Map out your project - think about/plan out your filming locations, script/content and storyboard for any specific shots you need
  • Know your legal requirements
  • Become familiar with general video principles

Step 2: Record

  • Determine what equipment you need
  • Think about lighting, wind, weather, additional environmental variables that may impact your video/filming and plan accordingly
  • Remember the rule of thirds and collecting good b-roll - think about ways to make a traditional interview more interesting, and/or all the steps necessary for instructional and educational video
  • Make sure to get all of the shots and soundbites you want - plan multiple days of filming if necessary

Step 3: Edit

  • Keep it legal - music should be royalty free, try to hide non-UGA logos, etc.
  • Determine what type of software to use for editing - seek out tutorials to help you or consult with Anthony Barkdoll
  • Save your file for publishing - MP4, MOV, etc.

Step 4: Caption

  • Determine what your my file needs to be accessible - consult with Anthony Barkdoll for questions
  • Transcribe audio - YouTube does automatic captions, but they need to be edited
  • Synchronize your captions
  • Write your descriptive text

Step 5: Publish

  • Have several people review your video for typos, misspellings, informational accuracy, etc.
  • Is your video ready to publish? Determine where you want to publish your video (Facebook, YouTube, etc.)
  • Include your captions/transcription when platform allows
  • Publish!

Video Tips

By Laurie Murrah Hanson, 4-H Agent in Fulton County and Josh Paine, CAES marketing professional

  • Keep videos short, unless there is a reason for longer content ( such as an instructional or follow-along video)
  • Live or edited videos? Consider your content and whether or not it is advantageous to "go live." Live doesn't have any redoes or edits, but does notify your followers that you are currently live on the platform. The videos are also saved to the channel. If going live, try to incorporate your audience somehow and thank them for tuning in.  You can also encourage questions and answer them live during the video.
  • Use the camera on the back of your smartphone, rather than the front-facing camera for better quality if possible. Don’t forget to wipe and clean the lens as needed.
  • Think about composition, lighting and audio. Try a test if you can before recording the final version. Don’t forget about your background – what can be seen behind you in the video?
  • Use landscape video for most platforms. Vertical video is best for Instagram stories.
  • Take time to plan in advance. Create an outline, storyboard or script. Even if it’s a quick draft it will help you think through your content. Do any necessary research and have notes on hand if you need a quick reminder.
  • Use a tripod — find one that fits your budget and needs.

Types of video content

  • Webinar recording: A great way to share content you’ve already produced. Can you pull out the most relevant parts or split it up into sections?
  • How-to: Showing how is important for visual learners.
  • Explainer: These can be made with text on the screen or a voiceover. They’re great if you’re camera shy (or don’t feel like getting dressed).
  • Interview: Is there an expert, volunteer or client you can talk to? This is a way to incorporate a good story.
  • Teaser/promotion: Get followers attention with a short clip. Give them a call to action if possible. 

Contact us for additional questions, consultation about your video project or to have us host your video on our YouTube or Vimeo account.

Video Help Request

OMC Contact

Additional Resources


External Links

Useful tools and applications

  • Free sound and music libraries:
  • Mojo - Good for creating an Instagram story slideshow or explainer-style video out of photos. Works best if you have lots of media (photo or video) and want to show it off. Free mobile app, paid version offers more templates/stock photography.
  • InShot – Good for resizing photo/video for different social media platforms (makes a vertical video horizontal, etc.)
  • WeVideo – a free online video editing software.
  • WeTransfer – a file sharing service